It’s a big mistake to think that Google can recognize
content style. It’s probable that you are thinking that quality content is
relationated with a style such as the reading will be do by a human instead of
a robot that is used to position a web site.
What is quality content SEO for Google
Quality content for Google has nothing to do with the style
neither have relation with grammar or semantic.
It’s clear that quality content can’t be analyzed above
those concepts, robots cannot read and comprehensive, but they simulate doing
it to trial and error. Definitely, from hits they discover the quality.
Factors that influence to position
There’re factors that are used by Google that allows
him to considere a text as quality content, such as:
Domain and
authority
According with the authority, a web site’s got a Page
Rank. If the web site generates links to yours, Google think that your content
is accepted and users kike it. In addition to the externals links that are very
useful must be natural links but Google also consider the frequency of the publications
in your blog.
In fact, an old web site that has actualized content
has a best authority that a new web site with no actualization.
Social Network
A page will position as it receives more visits. That
is why the feedback you can receive from social networks will also help your
blog to better position.
The Text
Extension
Google also considers the extension of articles as quality
content. An article with 1000 words implies that it is written with many
details.
So many words only with the aim of shaping Google is
not enough, since you should also think that the reader can find what he was
looking for with some capacity for synthesis.
Comments
If quality content appeals to readers, it will
call them to participate.
If you have just created your blog, you cannot expect many comments, but if you have already
created it for a while and do not receive any, something is failing.
On the other hand, when the comments are well
formulated, Google will index your blog.
Keywords
While the use of keywords is not related to quality
content according to Google, it will influence their positioning.
Use the keywords strategically, mainly in the title,
in the mega description and a few times more in the text but never abuse them,
since you must insert them naturally.
Typographical
marks
Typographic marks are useful to be used. For
example "italics"; "Bold", title 2 "; "Title
3"
Forget about them use according to what the Royal
Spanish Academy indicates. In your blog you need quality content SEO.
With typographic marks you are indicating to Google
the most important words within the text.
Although it does not indicate that it is a quality
content, it helps Google to realize that it is important information for search
results.
In a few words, natural external links help you to
have authority. Obviously you will achieve it little by little.
By promoting on social networks the quality content
you offer to your audience helps you to make your website known, you get more
visits and it also helps you to position yourself.
Author: Ana María Vaccaro
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